Often one of the first questions a prospective client will ask of a designer is "how much will it cost?"
This usually comes up even before there is any comprehensive brief. It's a bit like saying to an architect. "I need a house built, how much will it cost?" In the case of a house there are many variables - the number of bedrooms, the number of bathrooms, the structure; concrete, timber, glass. etc. etc. Likewise in the case of a new brand design there are many variables. But because many of these variables are intangible they are not understood or given the full recognition they deserve.
Some of these include:
- What went before
- Target market
- Size of business
- Future of business
- Personality of business
- Competition
- Usage
- Naming
- Budget
- the list goes on…
"How much will it cost?"
There's no easy answer to that.