Corporate identity and brand management
We are skilled at identifying a companies personality and culture and helping our clients to review their target audiences and competitors. And although new logo designs and redesigns are a large part of this process, it is the successful implementation across different media that can make the difference. We have managed a large number of new identity programmes and are also experienced with working with existing identities. We can also assist with brand and product naming in conjuction with the design process.
Fidera
Fidera and FoxAll are associated engineering service companies with offices along the East Coast of Australia. Sydney Branding Services supplied a branding solution that closely identified one company with the other without alienating an existing customer base. Providing all corporate identity from the design of the logo and corporate stationery through to product catalogues, capability documents, website design, uniforms and vehicle decals means that Fidera can rely on a consistent identity applied across all of its public collateral.
As with all our clients we are on hand to help out with the implementation of the corporate branding that has been developed. This can be supplying logos and style guides to suppliers or simply providing branded Word files for internal use.
Giaconda
Late in 2005 Eyelight helped to successfully launch Giaconda onto the Australian Stockmarket with a Prospectus that was both visually appealing and expertly produced.
The launch was supported by the management of a direct mail campaign to 5000 addresses Australia wide.
The Giaconda brand was extended and developed with a flexible brand management document that anticipated the developing product range. SBS then developed a website and newsletter that carried the Giaconda brand through to sharehodlers and the general public.
SBS continues to work with Giaconda on an ongoing basis maintaining the website, producing Annual Reports, Newsletters and Presentation Aids.
Giaconda's unique identity is based on one of the most recognised painting in the worlds. 'La Giaconda', also known as the Mona Lisa. Read the Wiki entry for Giaconda here.
Tasman Belting
With more than 50 years of experience in the Australasian region, Tasman is regarded as the foremost supplier of conveyor and transmission belting. Being the distributor of world leader Habasit belting products, Tasman combines superior technology with local knowledge to find the right solution for a diverse range of industries.
SBS has helped to polish the image of Tasman with development to an existing identity and new product range logos. SBS have produced corporate capability documents and product brochures and a web site design for the Tasman CMS.
Understanding the need to expand it's range of products and services Tasman has begun to supply associated products and has built on on it's support services. To help promote Tasman's innovative new roller product range, SBS have designed custom poly display boxes that hold a roller cut away sample with accompanying brochure.
Shape Clinic
The cosmetic surgery industry is a fiercely competitive one and understandably first impressions among consumers count for a lot. That is why Sydney Branding Solutions has worked with many of the leading cosmetic surgery businesses in Sydney.
Working closely with Dr Steven Liew we developed the Shape Clinic and MediSpa Brand. Designing all printed and advertising material including signage.
A new website was recently launched and traffic is generated not only by information seeking consumers but also form the Shape email newsletter that SBS administers.
Gowrie Sydney
Gowrie_Sydney are part of Gowrie RAP Australia, a national network that provides children's services and quality leadership across Australia for early childhood professionals.
The valuable services that Gowrie provide include - Quality children's services, Quality assurance support, Child care & family information, Early childhood information, Professional Development, Vocational training, Indigenous Professional Support Unit.
SPS worked closely with Gowrie stakeholders to develop a contempory identity that still reflected the important historical links to Gowries' creation. (Gowrie was established by Lady Gowrie wife to the Governer General Sir Alexander Hore-Ruthven). Collateral material included miscellaneous printed material, promotional conference support and signage.
Whilst working with Gowrie, SBS also completed an identity design for IPSU (Indigenous Professional Support Unit) which required the cultural sensitivity needed in incorporating commissioned indigenous artwork into the finished logo.