Follow the link below to find out how Circus du Soleil capitalise on their marketing.
Marketing nounce from the world's premier circus.
Staying on top with flexible response marketing. Follow the link below to find out how Circus du Soleil capitalise on their marketing. Marketing nounce from the world's premier circus.
9 Comments
There is a growing belief that somehow email will do away with direct mail. But if we take a look at the infographic from the Royal Mail market research we can see that readers like to receive both. Not only do they want to receive both, but a well designed direct mail piece will cause readers to follow up online to either learn more or complete purchases. According to this study, 86% have connected with a business after receiving direct mail from that business, and 54% have engaged with the brand on social media after receiving direct mail from the brand. A total of 43% of direct mail recipients have downloaded something offered by the brand sender after reading the mailer, and 57% believe that mail makes them feel more valued than email does.
Next time you want a better response from your email newsletter also consider using direct mail. http://www.sydneybrandingservices.com.au/email-newsletters.html I love this video from a stock footage company making explicit the feel good themes so common in corporate advertising.
I'm updating a static legacy website the some small changes to text and photos. It feels like a real blast from the past not to be using a CMS to update the site.
Had to search for the ftp application to download the site and dive back into html to make the changes. Ah! nostalgia… Nature Valley has undergone a brand revision to its logo that results in a subtle but significant change. They have moved from the 3D metal plate look to a more hand drawn weathered look. This brings their logo in line with the hand lettered look of their packaging. The new logo reminds me of the hand rendering we used to do when squeakers we the only tool available to render designs. I can imagine the client seeing the hand rendered logo and saying 'I love it' – 'thats just what we want'! The new logo branding continues our society's current search for authenticity. It presents an image that is hand made and folksy. Which is how Nature Valley would like consumers to think of Nature Valley. The need for authenticity is a deeply held response in our culture to the feeling of being set adrift from our roots. This is especially noticeable in the food and beverage area. Although we know that our consumables are produced in factories and on food farms we would like to think that they still grown by small holders or made in family businesses. The new Nature Valley brand logo goes some way to maintaining this illusion in the mind of the consumer. |
Archives
July 2014
Categories
All
|