Direct mail v's email

There is a growing belief that somehow email will do away with direct mail. But if we take a look at the infographic from the Royal Mail market research we can see that readers like to receive both. Not only do they want to receive both, but a well designed direct mail piece will cause readers to follow up online to either learn more or complete purchases. According to this study, 86% have connected with a business after receiving direct mail from that business, and 54% have engaged with the brand on social media after receiving direct mail from the brand. A total of 43% of direct mail recipients have downloaded something offered by the brand sender after reading the mailer, and 57% believe that mail makes them feel more valued than email does. 
Next time you want a better response from your email newsletter also consider using direct mail. http://www.sydneybrandingservices.com.au/email-newsletters.html