The gloss goes off social media

For many social media looked like the free ride to marketing. Speak directly to your target audience. Engage with them and then channel them into a sales pipeline. But nothing in this world is free, and business has found that social media is fickle and rarely free. And it takes time. A lot of time. many are beginning to wonder if it will supply a ROI. Read about some of those who are stepping away from social media.
http://www.smh.com.au/small-business/startup/the-death-of-social-media-20130623-2o_q89.html