The GEO Group Australia is Australia’s leading provider of private correctional services. More than 3,300 prisoners are safely and securely managed by GEO at their various correctional facilities.

Sydney Branding Services were approached to update and overhaul the GEO brand as well as internal and external communications. At the time of our appointment, GEO were beginning to implement a new set of brand values. We designed an additional logo which was incorporated into all new communication providing a consistent brand message reinforcement.  

We designed and produced a new GEO website on an easy-to-use content management system so that GEO could quickly and easily manage changes themselves, enabling a far more responsive communications arm of the business than was previously possible. The new website showcased the GEO Group Australia as progressive, innovative, reliable and trustworthy.

We delivered the new website in record time and supplied training to GEO’s staff in the website editing and updating functions.

Sydney Branding Services helped GEO communicate its new brand message through its stationery, posters, website and newsletters.

Sydney Branding Services were also extensively involved in the GEO Group’s consortium bid to the Victorian State Government invitation-only tender for new correctional facilities.

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