The design of Sydney's new public transport ''brand'' - a hopping ball with a multi-coloured shadow - might have been arrived at with a few strokes of a calligraphers's pen. To be fair the design part of the budget was 'only' half a million, or $599,500 to be exact. The remaining was taken up by research and consulting fees. Having worked for government departments and knowing tortuous route, and the endless committee meetings it takes to come to a decision I understand how the time and costs can quickly add up. Still, a couple of swooshes with dot and word mark does seem a little extravagant at that price. Read more: http://www.smh.com.au/nsw/bouncing-ball-branding-cost-transport-1mplus-20130819-2s7bc.html#ixzz2ceFwq0Sv Legendary Australian rockers Cold Chisel have today announced the formation of their very own label imprint, which will be the new home for their iconic catalogue of classic albums, effective from Tuesday 1 October. This new imprint sees the band leaving Warner Music, the label they signed to (when it was WEA) over 35 years ago, as their label Cold Chisel Music will be distributed through the Universal Music Group. After all this time (and over six million album sales) the rights to their catalogue have reverted to the band, who believe it is time for a fresh approach to the marketing and promotion of their music. http://themusic.com.au/news/all/2013/08/21/cold-chisel-start-their-own-label/ Yes, you heard it here first. Shoalhaven Council are paying a consultant to develop a brand for Milton and Ulladulla."However Ms Watterson said she was keen to hear back from the wider community about any branding ideas. A mock up picture of a giant sausage on the poles at Ulladulla’s entrance recently generated plenty of discussion, and Ms Watterson said it was interesting to see the way people responded and the suggestions they raised. “It’s only when you put an idea out there that people suggest an alternative,” she said." Full story… |
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